RELEASE DATE: 13TH DECEMBER 2010
‘As U Were’ is the latest release from independent artist Lyrics Born, on Decon. This is the fifth album from the Bay Area rapper, and exemplifies his most adventurous production to date, blending catchy pop-synth melodies with heavy guitar riffs and pop beats.
Those already familiar with Lyric Born’s previous releases will appreciate the classic collaborations with Gift of Gab and Joyo Velarde, as well as an overdue reunion with Lateef. He also draws on the talent of recently celebrated acts such as Trackademicks, Sam Sparro, and Francis and The Lights.
In a career spanning over a decade, Lyrics Born has built his name, reputation, and expansive international fan-base through continually experimenting musically and pushing the boundaries of the genre. As a musician he has been responsible for some of the most memorable and innovative independent hits and albums of the past decade, as a solo artist, a member of Latyrx and as a founder of Quannum Projects - the seminal independent label he reared with DJ Shadow, Blackalicious and Lateef.
Peter Bittenbender, president of Decon said:
"I have been a fan of Lyrics Born since the days of Latyrx and we are thrilled to add him to our diverse roster here. Throughout his expansive career, he has consistently exceeded his fans’ expectations when it comes to creativity, sound, and presentation. We look forward to continue pushing those boundaries with what we hope will be the first of many collaborations.”
lyricsborn.com | deconrecords.com
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